It was a little heavier than I expected, partly due to the Fujinon lens, but it felt nice on my shoulder and the Arri shoulder mount and top handle are widely customizable.
With the Arri pedigree, Alexa sensor, ProRes recording, and a smaller run-and-gun body, I think the Amira will do pretty well. I’ve been hearing about this one but finally got a chance to put it on my shoulder and give it a whirl.
The Arri Amira (below) was one of the more promising new cinema cameras, despite the lack of 4k resolution. Many weren’t fully operational at NAB, others sat in glass cases rather than out on the floor for demonstrations, and the rest you still can’t accurately judge without taking the footage home with you to test the workflow and compare on a big screen.īlackMagic impressed with a new 4k and new studio camera (seen below) with 10″ iPad-like screens. And although many looked sharp, it’s so hard to say which will succeed and which will fail to find their niche. It seems like every other company is jumping in the ring to compete with their own take on 4k (BlackMagic, AJA, JVC, Sony, Panasonic, among others). Most of the buzz at NAB this year was directed towards the new cinema cameras. They are extremely functional, sleek, and a rentals manager’s dream. Jason makes custom pelican-style cases+inserts for different equipment packages like a Red Epic (seen below), Canon C300, or Movi Freefly. The one that caught my eye was a little booth called Jason Cases. And to be honest, though each company claims that their unique plastic blend is more durable or their latches more user friendly, it’s hard to pick out many differences. Running a rental business means that I’m far more interested in proper equipment storage and transport than most, so I had to check out every case solution I could. There may not have been as many unique ideas this year at NAB, but the useful ones are continuing to be improved upon and made more affordable.īesides the various camera rigs, the other winners in sheer quantity were LED lighting and hard plastic equipment cases. Sure there are cheap knockoffs, but the overall quality I saw kept me encouraged that this competition is great for the independent filmmaker. Both technologies are a year or two established, but now several other companies are seeing the demand and jumping on the bandwagon. For example, I couldn’t keep track of the number of different 3-axis gimbals I saw, akin to the Movi Freefly, or new quadcopter designs for that matter, a la the DJI Phantom.
To me it seemed that it was a year of expanding and competition. Usually, people want to hear about the best new thing at NAB, but I don’t think there’s a single product that I would award as the most exciting or original. I barely made it through all of the central hall, caught one glimpse of the north hall, and then saved only about an hour for the south hall at the end of the day. hundreds of companies and organizations touting thousands of new products aimed at audio/video production, recording, and display. The central hall held most of the acquisition and production booths, i.e. So I moved quickly while doing my best to take in as much as possible within one day– no easy feat. The convention center has over 3,000,000 square feet of space, and you could spend multiple days in just one of the halls and not get to everything. It was my first experience at this particular trade show and I was blown away by the sheer size of it. I had the privilege of attending the NAB (National Association of Broadcasters) Show in Las Vegas last week. 0 0 15 Apr My Trip to NAB 2014 Uncategorized |
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